What are cookies?
Cookies are small pieces of data, stored in text files, that are stored on your computer or other device when websites are loaded in a browser. They are widely used to “remember” you and your preferences, either for a single visit (through a “session cookie”) or for multiple repeat visits (using a “persistent cookie”). They ensure a consistent and efficient experience for visitors, and perform essential functions such as allowing users to register and remain logged in. Cookies may be set by the site that you are visiting (known as “first party cookies”), or by third parties, such as those who serve content or provide advertising or analytics services on the website (“third party cookies”). Both websites and HTML emails may also contain other tracking technologies such as “web beacons” or “pixels.” These are typically small transparent images that provide us with statistics, for similar purposes as cookies. They are often used in conjunction with cookies, though they are not stored on your computer in the same way. As a result, if you disable cookies, web beacons may still load, but their functionality will be restricted.
Cookies can be classified as either ‘essential’ or ‘non-essential’.
Essential cookies: these are cookies that are either:
- used solely to carry out or facilitate the transmission of communications over a network; or
- strictly necessary to provide an online service (e.g. our website or a service on our website) which you have requested.
Non-essential cookies: these are any cookies that do not fall within the definition of essential cookies, such as cookies used to analyse your behaviour on a website (‘analytical’ cookies) or cookies used to display advertisements to you (‘advertising’ cookies).
If you require further information about cookies in general, please visit www.allaboutcookies.org.
Where we place cookies
We set cookies in a number of different locations across our services. These include:
- On our websites (including linguru-agency.com)
Types of Cookie
The table below explains the types of cookies we use on our websites and why we use them.
|Category of cookies||Why we use these cookies|
|Required||These cookies are essential for our websites and services to perform basic functions and are necessary for us to operate certain features. These include those required to allow registered users to authenticate and perform account-related functions, store preferences set by users such as account name, language, and location, and ensure our services are operating properly.|
|Analytics and Performance||These cookies allow us to optimize performance by collecting information on how users interact with our websites, including which pages are visited most, as well as other analytical data. We use these details to improve how our websites function and to understand how users interact with them.|
|Advertising||These cookies are set by us and our advertising partners to provide you with relevant content and to understand that content’s effectiveness. They may be used to collect information about your online activities over time and across different websites to predict your preferences and to display more relevant advertisements to you. These cookies also allow a profile to be built about you and your interests and enable personalized ads to be shown to you based on your profile.|
Analytical (or performance) cookies
Analytical (or performance) cookies track and gather data about what a user does on a website. These cookies are not essential for our website or its functionality to work. We use the following analytical cookies on our website:
We use Google Analytics cookies on our website. Google Analytics cookies help us understand how you engage and interact with our website, including how you came to our website, which pages you visited, for how long and what you clicked on, your location (based on your IP address).
The information we collect using analytical cookies is collected on an anonymised basis.
For information on how Google uses data from cookies it uses, please visit www.google.com/policies/privacy/partners/
How to opt in or out from analytical cookies
See the section below entitled How to accept or reject cookies
To opt out of Google Analytics tracking across all websites in general, you can do so here: http://tools.google.com/dlpage/gaoptout
Processing information about you contained in or obtained from analytical cookies
Legal basis for processing: we process information about you contained in or obtained from analytical cookies in our legitimate interests (Article 6(1)(f) of the General Data Protection Regulation).
Third party cookies
- Google AdWords cookies to track whether you have come to us via an advertisement we have placed on a search engine results page and to record information relating to how you came to us such as your location when you accessed our website, the time of day you visited and the device you were using. Google may use different cookies to track how you came to our website depending on what advertisement you clicked on and where.
For information about the cookies Google uses in relation to the above, see the ‘Advertising’ section on the Types of cookies used by Google page in Google’s cookies policy, which is available here: https://www.google.com/policies/technologies/types/
For information about how Google uses data from cookies for its own purposes, please visit the following link www.google.com/policies/privacy/partners/
How to opt in or out from third party cookies
See the section below entitled How to accept or reject cookies
Processing information about you contained in or obtained from third party cookies
Legal basis for processing: we process information about you contained in or obtained from third party cookies in our legitimate interests (Article 6(1)(f) of the General Data Protection Regulation).
Legitimate interests: the purposes for which we use the third party cookies as described above.
In addition to the cookies set on our own sites, we utilize cookies for our Site Stats feature. This tallies the unique numbers of visitors to a site, as well as the number from specific geographic locations. A visitor is counted when we see a user or browser for the first time in a given period.
Below are examples of the cookies set by Linguru, with explanations of their purpose. Some of these cookies are set across our whole network, whereas some are specific to individual services. Please note that this is not an exhaustive list, but rather aims to be representative. Information about cookies that may be set by third parties, such as our ads partners, is above.
|Google Analytics||Analytics is used by millions of sites worldwide to collect anonymous information about how visitors use the site. For more information please visit https://policies.google.com/technologies/partner-sites|
|Cookie Notification||This cookie could be used so that we don’t show our pop-up cookie notice to those who have already seen it.|
|Share buttons, ad tags and insights. For more information please visit https://www.linkedin.com/legal/cookie-table|
|wordpress_test_cookie||Used to check if the user’s browser supports cookies.|
EU Cookie Law Banner
|eucookielaw||Remembers the state of visitor acceptance to the EU Cookie Law banner.|
Please note that this section is not intended to be exhaustive, but rather aims to be representative, and that our users may set additional cookies (such as Google Analytics), depending on the features they have chosen to enable or the plugins they have installed.
We use Facebook Pixel on our website. Facebook Pixel is a tracking code which allows us to track and monitor the success of advertisements we use on Facebook and to improve the effectiveness of those advertisements by recording information such as the device you used to access our website and the actions you took on our website using cookies. We may also use Facebook Pixel to create retargeting advertisements and custom audiences for our advertisements on Facebook and on our website.
LinkedIn conversion tracking is an analytical function powered by the LinkedIn Insight Tag. Conversions are actions a member makes that are valuable to your business. Conversion tracking gathers insights into post-click and view-through conversions of your LinkedIn ads campaigns, giving you the ability to measure the impact and ROI of your ads.
For advertisers interested in tracking on-click events, there is also an event-specific image pixel option for conversion tracking.
On a mobile device, you may also be to adjust your settings to limit tracking.
Some analytics services we use, which place their own cookies or web tags on your browser, offer their own opt out choices. For example, you can opt out of Google Analytics by installing Google’s opt-out browser add-on, or from Hotjar by using the Do Not Track header.
Consent for Advertising Cookies on Our Sites
You may see a “cookie banner” on our website. If you are visiting our site from the EU, then we do not set, or allow our ad partners to set, cookies that are used to show you targeted ads before you click to accept. When you consent in this manner, we and our advertising partners may set advertising cookies on the site you are visiting. We’ll display the banner to you periodically, just in case you change your mind.